Resources

This situational analysis section looks at how to develop a situational analysis using the information you gathered in section 1. A situational analysis takes a snapshot view of your organisation or situation and where things stand at a particular point in time. 

This section takes you through the stages of developing your communications brand and its identity, the tone of voice for your communications and explains how to link to the national Recycle Now campaign brand to get the most out of it. 

This planning your activities section looks at the process of putting your ideas into a coherent implementation plan and provides you with a mechanism to ensure that all activities are completed on time and within budget. 

This section looks in detail at defining your communications aim and setting your overall objectives.

The next stage in the communications planning cycle is to select the strategy and communications methods most appropriate to achieving your aim and objectives. This section helps you look at your overall approach, the issues to consider in different operational situations and how to choose the most appropriate mix of communication methods for your situation. You should start by considering your overall strategic approach and consider which main communication methods to use. This section takes you through this process and looks at the types of communication methods and how to use them to use to support services in different situations and target different audiences. 

This monitoring and evaluation section shows that it is part of a continuous process of learning and improvement that enables you to assess the performance of your communications against your aim and objectives. 

This target audience section helps you to identify and describe your target audience. You must be clear about the target audience for your communications and keep them as the focus of your effort at all stages.  

This section shows how your communication methods cover a wide range of individual activities. Once you have decided on your overall strategy and selected the mix of communication methods to use, you need to look in detail at the communications activities you need to deliver your strategy’s objectives. 

In 2012, WRAP undertook a consumer survey and qualitative discussion groups to identify barriers to, and opportunities for, food and drink waste prevention in restaurants, pubs, quick service restaurants, hotels, staff restaurants and leisure venues.

This guide is intended for Research and Development Directors within retailers, brand-owners and manufacturers. It provides guidance for product design and development teams to initiate and develop a process for embedding sustainability in product design in R&D programmes.