Transforming the world’s broken systems

Most of the everyday products we consume come from unsustainable systems.
WRAP is working to transform those systems to create a thriving, sustainable world where Circular Living is commonplace. For the benefit of the climate, nature and people.

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Future-proof food
Prevent problem plastics
Transform textiles
Accelerate the circular economy

Plastics: driving systemic transformation

Leading systemic change to tackle problem plastics globally — from industry Pacts to innovative design solutions — WRAP is working to transform take-make-dispose models to a circular approach.

Wales: leading the way to a circular economy

Experiencing critically low recycling rates, the Welsh Government realised significant change was needed. They called on WRAP to help roll out an ambitious, multi-year programme.

Behaviour change intervention: Fresh produce storage

Leveraging our behavioral science expertise and creative skills, WRAP developed, tested, and refined a suite of tools to help households store their fruit and vegetables in the optimal way.

Whistles: Taking a holistic view of durability

Prolonging the life of its products is a priority for businesses like Whistles. With WRAP’s support, Whistles gained better visibility into the reasons behind product returns and introduced a comprehensive customer care guide for all its products.

Food waste contributes 10% to global emissions but 9 out of 10 countries’ NDCs fail to focus on food loss and waste

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WRAP at COP29

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The Earthshot Prize

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