Mission and vision

The challenge

Together, food, textiles, and manufactured products account for nearly 50% of global greenhouse gas emissions.

The old approach of ‘take-make-dispose’ is the major cause of inequality, greenhouse gases, and mountains of waste. It’s destroying our planet, polluting our water, and shattering biodiversity.

“I joined WRAP over a year ago: to help end the ‘take-make-chuck out’ linear economy and make Circular Living the norm.  I’m convinced we are on the cusp of that major shift to the economy of the future — although it will need action from Governments, companies and citizens to make it a reality. ”

Harriet Lamb , Chief Executive , WRAP

Our solution

We need to transform these broken systems. Circular Living is our model for doing it.

We examine sustainability challenges through the lens of people’s day-to-day lives. We transform the systems that provide the products we consume. And we catalyse action from policy makers, businesses, NGOs and citizens.

Circular Living means creating a world with higher standards of living by using our precious resources more intelligently. By working together to make this shift happen — we can help tackle climate change, protect nature, and reduce inequality.

Accelerate the circular economy

We’re leading the world away from a ‘take-make-dispose’ culture to a ‘design-make-reuse’ approach — radically reducing waste and carbon emissions from everyday products.
Future-proof food

We’re changing the way food is produced and consumed — reducing costs to the environment, to businesses and to people.
Prevent problem plastics

We’re redesigning the plastics system, across the value chain — preventing waste and keeping the material out of the environment.
Transform textiles

We’re transforming the way that textiles are made, bought and used — decreasing emissions, lowering water use and cutting pollution.