Recycle Now announced today that the theme for the 17th annual Recycle Week (21-27 September 2020) will thank the nation for continuing to recycle despite the challenges that COVID-19 has presented, under the banner ‘Together – We Recycle.’
Several major donors have already signed up to support Recycle Week. Sainsbury’s, Ocado, Co-op, Britvic, Highland Spring, Unilever UK and Ireland, Lucozade Ribena Suntory and Danone will be funding activity during the week to help inspire citizens to recycle more of the right things, more often. Other donors are in the pipeline and will be announced as they come on board.
A new Recycle Week resource pack has also been launched for businesses, local authorities and other organisations. This includes more details on the campaign theme, early creative concepts, why you should get involved and how you can get involved during the week. It is free to download from our Resource Library.
Craig Stephens, Recycle Now Campaign Manager, said:
“People are recycling more than ever, and our nation’s commitment to recycling has continued even during the most challenging of years. Some local authorities are already claiming increases in tonnages during lockdown – with our increased reliance on online deliveries generating an increase in cardboard, for example. Our recycling and waste key workers have heroically carried on collecting while the world slowed down around them.
”We want Recycle Week 2020 to recognise the sacrifices that key workers and citizens have made to keep recycling going and create positive change in the world around us. We’re thrilled that we can count on the support of several major partners to help us do this, and we’re working hard to get more on board.
“Every year our partners up their game when it comes to creative ideas to help put recycling under the spotlight – last year we even turned the London Eye green! We hope that this year will be no different, and we can’t wait to see the nation celebrate their commitment to recycling and protecting the planet like never before.”
In 2019, Recycle Week reached a whopping 16 million people on digital channels alone including an inspirational collaboration with LADbible. An impressive 91 per cent of people who saw the campaign said they recycled more than in the previous year.
There are many ways for organisations to get involved with the campaign, including:
- Using #RecycleWeek on social media
- Using the iconic Recycle Now swoosh alongside their own logo during Recycle Week
- Posting content using the Recycle Week ‘Together - We Recycle’ theme – assets are available in the downloadable resource pack
- Embedding Recycle Now’s popular recycling locator onto their website
- Lighting up buildings, offices, local town halls and other iconic buildings green to show support during Recycle Week
- Signing up to the Recycle Week 2020 E-newsletter.
Ends
Notes to Editor
We are reviewing Recycle Week regularly considering Covid-19 and will ensure that the theme and campaign creatives remain relevant, whatever the circumstances in September.
Recycle Week
First staged in 2004, Recycle Week is now the UK’s largest national annual recycling campaign. It is the week where citizens, media, local governments, and brands come together to meet one goal: to galvanise everyone into recycling more of the right things, more often.
To find out more about donating and partnership during Recycle Week 2020, please contact: [email protected].
About Recycle Now
Recycle Now is one of WRAP’s family of consumer facing brands.
An established brand, Recycle Now encourages and motivates citizens to recycle more things, more often, from all around the home. Using ground-breaking, robust insights and behaviour change theory, we develop interventions and campaigns to motivate citizens to change their behaviour.
For more information about Recycle Now visit www.recyclenow.com.