Around 70% of the food wasted in the UK is produced by citizens in their own homes, with over 4.5 million tonnes of food that could have been eaten being thrown away by UK households every year.
Please note that for the most recent data on the quantity of food waste in the UK please refer to Food Surplus and Waste in the UK Key Facts - updated November 2023
In a proof-of-concept trial, WRAP developed a modified version of an app that was originally created by a team of psychologists from the universities of Exeter and Cardiff to support people to reduce the overconsumption of food. WRAP wanted to test whether the Food Trainer app, known as Food T, would also be effective in influencing food waste related behaviour.
Read the case study to find out more about the intervention and the results from the trial.
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Behaviour Change Intervention Case Study: The Food Trainer App
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