This monitoring and evaluation section shows that it is part of a continuous process of learning and improvement that enables you to assess the performance of your communications against your aim and objectives.
Effective monitoring and evaluation will help you:
- Know whether your communications plan has achieved or exceeded its aim and objectives
- Identify which activities worked well and which didn’t and how they might be improved or whether they should be substituted for other activities
- Justify the expenditure on communications to senior managers and elected members
- Develop better communications in the future by refining and improving activities, focusing spending more effectively and achieving better results.
Download Chapter 9: Monitoring and Evaluation
Download files
-
Improving recycling through effective communications: Monitoring and evaluation
PDF, 562.49 KB
By downloading resources you are agreeing to use them according to our terms and conditions.
These files may not be suitable for users of assistive technology.