With government plans to introduce mandatory kerbside collections for films and flexibles by 2027 there is a growing need for a consistent terminology to effectively communicate to citizens. Between March 2020 and October 2022 WRAP undertook three rounds of citizen testing to measure the clarity and effectiveness of a wide range in terminology, with a clear preference presenting itself, as well as key principles for communicating positive recycling behaviour.
Download files
-
Plastic Bags and Wrapping Citizen Terminology Insights.pdf
PDF, 776.7 KB
By downloading resources you are agreeing to use them according to our terms and conditions.
These files may not be suitable for users of assistive technology.