Food Waste Action Week campaign assets 2024

The fourth annual Food Waste Action Week took place on 18-24 March 2024.

Food Waste Action Week 2024 encouraged citizens to 'Choose What You'll Use' highlighting the benefits of buying loose fruit and vegetables and inspiring people to do this wherever they can.

Buying loose reduces food waste - WRAP research has shown that if all apples, bananas and potatoes were sold lose, we could save 60,000 tonnes of food waste by enabling people to buy closer to their needs.

This year, we worked in schools: with brands and retailers; and with policy makers to make the shift towards buying and selling fresh produce simpler for everyone. With special thanks to Tesco for sponsoring this year's campaign.

Thank you for supporting the campaign and we look forward to tacking food waste together!

If you have any questions, please contact us at [email protected]