In this webinar you will hear about the latest national campaign from WRAP's citizen behaviour team, set to go live in March 2022, encouraging citizens to recycle plastic bags and wrapping at supermarket front of store locations, following the rollout of collections by retailers.
The Recycle Now and Clear on Plastics teams will go through the strategic approach for the campaign, outline how the brands will encourage citizens to adopt this new behaviour, and update on what’s available for local authorities to support the campaign.
Presented by Laura Copsey, Behaviour Change Manager and Craig Stephens, Campaigns and Resource Manager.