A perfume bottle, toilet roll tube, plastic spray bottle, yoghurt pot and deodorant can looking scared as they are dropped into a bin. The headline reads: Rescue Me! Recycle.

Rescue Me - Recycle and Recycle Week 2024

The Rescue Me - Recycle campaign will launch during Recycle Week 2024, from 14-20 October.

By giving commonly binned items a personality, Recycle Now is helping people realise that more and more of the things they’ve been putting in the bin can be recycled after all.​ It’s easy to rescue aerosols, yoghurt pots, perfume bottles, cleaning sprays and toilet roll tubes from the rubbish and recycle them instead. 

We recommend you download the campaign toolkit first to see the range of assets and information available to you before you download the assets you need.

A variety of assets are available, including assets featuring the Britain Recycles or Northern Ireland Recycles logos, and - for certain assets - editable design files are provided for you to add your own [Location] recycles logo or brand logo.

Use of these assets is strictly embargoed until Monday 14 October 2024.

Explore the campaign assets