Sam has 15 years of experience creating, driving and leading sustainability programmes. He joined Coca Cola Europacific Partners in 2021 to lead on climate and sustainability in GB, having previously worked for the FTSE 100-listed DS Smith where he established their industry-leading ‘Now and Next’ sustainability strategy.
Since joining, he has been instrumental in the introduction of attached caps to CCEP products and has spearheaded many industry-leading projects. Recognising the need to align internal efforts on sustainability with public advocacy, Sam’s role is evolving to take on more responsibility for CCEP GB’s public affairs activities, with an immediate focus on an interoperable GB Deposit Return Scheme. Sam has a background in Geography and is currently studying for an MSt in Sustainability Leadership with the Cambridge Institute of Sustainability Leadership.