Improving recycling through effective communications: Communication Activities

Your communication methods cover a wide range of individual activities and once you have decided on your overall strategic approach and selected the mix of communication methods to use, you need to look in detail at the communication activities you need to deliver your communication objectives.

You should begin by looking at which communication activities to use as part of the mix of communication methods you have selected – a list of potential activities is outlined below. Next, you need to set individual aims and objectives for each activity and decide how to monitor and evaluate them. This will enable you to identify which activities perform well, which perform less well and to report on your successes.

Explore other pages in the report:

• Improving recycling through effective communications
• Background
• Situational analysis
• Aims and objectives
• Target audience
• Branding and message
• Strategy & communication methods
• Communication activities
• Scheduling & costing activities
• Monitoring & evaluation
• Conclusion