Improving recycling through effective communications: Situational Analysis

This section looks at how to develop a situational analysis using the information gathered in Section 2.

This is one of the most important sections of the plan and needs to provide a concise summary that reviews and analyses the background information to:

• Analyse your current position e.g., what is required from an operational perspective to achieve the policy and national targets.
• Outline where you need to be, including challenges, drivers, targets, opportunities that might prevent or help this to happen.
• Explain what you will do to get there e.g., high level communications that will be needed to introduce the new service or improve service performance.

Explore the report:

• Improving recycling through effective communications
• Background
• Aims and objectives
• Target audience
• Branding and message
• Strategy & communication methods
• Communication activities
• Scheduling & costing activities
• Monitoring & evaluation
• Conclusion