19 December 2022 Guide

Improving recycling through effective communications: Aims and Objectives

This section looks in detail at defining your communications aim and setting your overall objectives.

It considers the different nature of aims and objectives and how to set targets which are SMART (Specific, Measurable, Achievable, Relevant, Time-bound).

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  • WRAP Comms Guidance Chapter 3 Aims and Objectives.pdf

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