Improving recycling through effective communications: Conclusion

Once you have reached this point, by working through this document, you should have prepared and finalised your communications plan and be ready to start delivering your communications.

By now you will be familiar with all aspects of communications planning but there are a few key points to re-emphasise:

• Your communications need to reflect your situation and your aspirations. Your area and its issues will be unique and may require tailored solutions to encourage and embed long term behaviour change. Understanding your area, the people living in it and the barriers present are all key to the development of a campaign which successfully increases recycling performance.
• You will need to use a range of different communication methods and activities to target your audiences successfully and you will need to use all the resources available to you imaginatively to achieve your objectives.

Careful objective setting together with intelligent use of monitoring and evaluation techniques are vital to measure success and to build on your achievements for the future.

Explore other pages in the report:

• Improving recycling through effective communications
• Background
• Situational analysis
• Aims and objectives
• Target audience
• Branding and message
• Strategy & communication methods
• Communication activities
• Scheduling & costing activities
• Monitoring & evaluation