19 December 2022 Guide

Improving recycling through effective communications: Strategy and Communications Methods

The next stage in the communications planning cycle is to agree the overall strategic approach and communication methods most appropriate to achieving your aim and objectives.

This section helps you look at your overall approach, the issues to consider in different operational situations and how to choose the most appropriate mix of communication methods.

This section takes you through this process and looks at the types of communication methods and how to use them to support services in different situations and target different audiences.

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  • WRAP Comms Guidance - Chapter 6 Strategy & Communication Methods.pdf

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