Improving recycling through effective communications: Monitoring and Evaluation

Monitoring and evaluation is part of a continuous process of learning and improvement that enables you to assess the performance of your communications against your aim and objectives.

Effective monitoring and evaluation will help you:

• Determine whether your communication aims and objectives have been achieved or exceeded.
• Identify which activities worked well and which didn’t and how they might be improved or whether they should be substituted for other activities.
• Assess the cost effectiveness of your communications, as you will need to know how much has been spent and on what activities.
• Justify the expenditure on communications to senior managers and elected members. Having clear analytics about the activities that deliver the greatest return.
• Develop better communications in the future by refining and improving activities, focusing spending more effectively and achieving better results.

Explore other pages in the report:

• Improving recycling through effective communications
• Background
• Situational analysis
• Aims and objectives
• Target audience
• Branding and message
• Strategy & communication methods
• Communication activities
• Scheduling & costing activities
• Conclusion